Associate creative director / copywriter / strategist
Hey there,
I'm Jean Georges Prince. Weird name? Absolutely.
Didn't get a say in it.
People call me Jay though, So you can too.
Enough with the formalities.
Let's get into why you're here:
What I do, not who I am.
(although one can argue both are the same. Aren't we all what we do? That's a very intense conversation for another day).
I'm going to try and sum up a very eclectic background in the least amount of words so you don't have to scroll much.
Studied law and political science (I know, beats me too).
Had a masters in brand strategy (I was not going to wear a suit to work every day of my life. Hence the career shift).
Started as a brand strategist (I love to know what makes people tick).
Zeroed in on PR brand strategy (I want to go where people are).
Expanded to copywriting (nothing like words to move people).
Climbed the corporate ladder to become an associate creative director (we are here now).
Did I lose you? Or is your interest peaking? (Say "the latter". Please don't go. I'll be better. It's not you, it's me. And scene.)
They say actions speak louder than words.
Which is quite hurtful for a copywriter.
Anyway,
Here are a few pieces of work I helped get from paper to life.
The blood run / Etisalat
The brief: Spark a conversation about blood donations and encourage people to participate.
The idea: Blood donations keep stories alive.
The execution: A print campaign that reads like a personal journal. The story narration fades as one reads, highlighting words conveying a striking message.
The wider web / Etisalat
The brief: Improve the life of people on the spectrum by using the brand’s technology driven ambition.
The idea: Purify a cluttered web.
The execution: A digital extension people on the spectrum can download and plug-in to their web interface to tune down colors, block videos ads, unify fonts and create a less stimulating experience.
wasel gifts / Etisalat
The brief: Promote the brand’s new loyalty program feature.
The idea: You’re lucky, even when you’re not.
The execution: A film, an ode to unlucky people in their everyday life situations.
lay’s maxx / lay’s
The brief: Launch the brand’s new line of flavors that are more than just a snack.
The idea: It’s more than what you expect it to be.
The execution: A film where the cast was made of actors and brands customers, unaware of the role they play. The scenes are scripted. Their reactions were not.
legally bride / KAFA
The brief: Breakthrough the taboo subject of underage marriage in Lebanon and put pressure on the government to amend the law allowing it.
The idea: It’s not real if you can’t see it. Can you see it now?
The execution: A PR stunt on the Beirut marina, known for being the backdrop of newly weds’ wedding portraits. Bring the ugly reality of underage marriage to life by having actors play the role of an old man and a teenage bride followed by a photographer.
movie theater / pitch submission
The brief: Create a film promoting a movie theater and speak to the largest audience.
The idea: It’s never really about the movies.
The execution: A vignette film script showcasing customers enjoying the movie experience rather than the movie itself, because let’s face it, we don’t always care about what’s playing on the screen.
Recognitions through the years:
